In a bold and forward-looking move, Jetwing Hotels has unveiled a comprehensive restructuring of its property portfolio, signalling a new chapter in its storied history. This initiative reflects the company’s commitment to addressing the evolving needs and preferences of today’s travellers, offering clarity, diversity, and refined experiences across its wide range of properties.
A New Phase for Jetwing Hotels
Recognising the dynamic shifts in the global travel industry, Jetwing Hotels is moving beyond its traditional categorisation of "Hotels" and "Villas" to a refreshed, more intuitive portfolio structure. From now on, Jetwing’s properties will be grouped into four distinct segments: Jetwing Luxury Reserves, Jetwing Premium Hotels, Select Hotels, and Essentials.
This strategic realignment is designed to provide guests with a clearer understanding of the brand’s diverse offerings. Whether catering to the budget-conscious adventurer or the luxury-seeking connoisseur, Jetwing’s new portfolio structure ensures that every traveller finds an experience that resonates with their unique aspirations.
Introducing the Four New Segments
Jetwing Luxury Reserves: The Pinnacle of Indulgence
At the top of the new structure sits Jetwing Luxury Reserves, a segment dedicated to delivering unparalleled exclusivity and bespoke experiences. Crafted for discerning travellers who seek not just luxury, but intimate, meaningful journeys, these 5-star flagship properties represent the epitome of indulgence.
Each location under this banner offers distinctive architecture set against Sri Lanka’s most stunning natural backdrops, gourmet dining experiences that celebrate local and international flavours, and a level of service that anticipates every need before it’s expressed. Jetwing Luxury Reserves are more than just places to stay—they are sanctuaries where authentic luxury and Sri Lankan charm meet seamlessly.
Jetwing Premium Hotels: Contemporary Comfort Meets Cultural Richness
The second newly defined category is Jetwing Premium Hotels, a collection of 4-star and 5-star properties where contemporary comfort blends effortlessly with Sri Lanka’s rich cultural heritage. Ideal for travellers seeking a peaceful retreat or a place to reconnect with themselves and their surroundings, these hotels offer full-service accommodations, modern amenities, and experiences shaped by regional architecture and traditions.
Each Jetwing Premium Hotel reflects the legendary warmth and hospitality that have long been the hallmark of the Jetwing brand, offering a wide variety of activities and excursions to immerse guests in the spirit of their destinations.
Select Hotels: Value and Comfort in Perfect Harmony
Select Hotels form the third segment, bridging the gap between value and comfort. These properties are designed for modern travellers seeking authentic experiences without the premium price tag. Although these hotels do not carry the Jetwing brand name, they proudly embody the warmth and hospitality that Jetwing is known for.
This unique collection includes award-winning destinations such as Hotel Sigiriyaaya, the vibrant Mermaid Hotel and Club in Kalutara, and immersive experiences like Meena Amma’s Tea Experience in Ambewela. Whether it’s the serenity of a charming cottage, the energy of a beachside resort, or a deep dive into Sri Lankan traditions, Select Hotels offer diverse, memorable experiences at accessible price points.
Essentials: Simple, Practical, and Comfortable
The final segment, Essentials, is tailored for adventurers and explorers looking for straightforward, budget-friendly accommodation. These properties focus on simplicity, practicality, and comfort, offering reliable stays without the frills.
Brands such as Hotel J and City Beds fall under this category, providing 3-star and 2-star accommodations respectively. Positioned in convenient, central locations, these hotels are ideal for quick stopovers or as bases for longer explorations, ensuring every guest enjoys the essentials of good hospitality.
A Vision for Growth and Innovation
Speaking on this transformative initiative, Hashan Cooray, Director of Marketing and Development at Jetwing Hotels, expressed optimism about the future:
"Today, after the turmoil we all faced for over four years, we are more optimistic than ever about the growth potential of our industry and its role in transforming Sri Lanka’s economy. With this in mind, we felt it was time to bring more clarity to our branding as we now operate over 35 properties around our paradise island."
This restructuring is not merely cosmetic—it is a reflection of Jetwing’s ongoing evolution as a brand that stays in tune with the changing global travel landscape. By offering clear distinctions between its offerings, Jetwing is empowering travellers to make informed choices that best suit their expectations and travel styles.
Commitment to Sustainability and Authentic Hospitality
Throughout its journey of growth and transformation, Jetwing Hotels remains unwavering in its commitment to sustainability, community development, and delivering exceptional hospitality. Each of the four new segments continues to reflect the brand’s dedication to thoughtful stewardship of Sri Lanka’s rich cultural and natural heritage.
From the refined elegance of Jetwing Premium Hotels to the practical simplicity of Essentials, every guest experience is imbued with the legendary Sri Lankan warmth and service excellence that Jetwing is celebrated for worldwide.
Moreover, with a deep focus on innovation, sustainability, and personalised service, Jetwing Hotels continues to set new benchmarks in the global hospitality industry. Each stay is thoughtfully curated to not only meet the functional needs of travellers but to also inspire meaningful journeys that celebrate the beauty, culture, and heritage of Sri Lanka.
As Jetwing Hotels embarks on this exciting new phase, the brand reaffirms its core philosophy: to provide exceptional hospitality that goes beyond mere accommodation to create unforgettable experiences.
With the newly defined segments—Jetwing Luxury Reserves, Jetwing Premium Hotels, Select Hotels, and Essentials—the company is poised to cater to a broader audience while maintaining the high standards of service, authenticity, and innovation that have earned it a beloved place in the hearts of travellers for decades.